If you’re like many business owners, the prospect of writing copy for brochures, newsletters, websites and other communication tools is akin to having teeth pulled. You slave away for hours, only to come up with something that doesn’t convey... read more
I just got back from the Huntington Estate Music Festival. A great five-day program, organised by Musica Viva, is performed by musicians from all over the world in the wonderful barrel room at Huntington Estate in Mudgee NSW. Over the last two decades, they have... read more
Many of you will have heard of Flight Centre’s Lowest Airfare Guarantee. It’s central to their marketing strategy – and reinforced by their Unbeatable tag line. You may not be so familiar with The Clean Plumber – a plumbing... read more
Does it ever feel like “unknown-to-you time” is being stolen from you AND you don’t know how to stop these leaks? This new webinar shows you how to recover time and work super efficiently, so that you and your... read more
Dr. Suzy Green is a leader and pioneer in Coaching Psychology and Positive Psychology and is co-founder of the Positive Psychology Institute. Suzy teaches Applied Positive Psychology at Sydney University. In this In Her Shoes interview, Suzy explains: what... read more
I seem to have spent a lot of time lately discussing with clients the pitfalls and frustrations of a marketplace that seems void of quality talent. Business owners, managers and decision makers have been questioning whether it’s their business,... read more
Is your website underperforming, but you don’t know why? Could it be that the copy on your site is not effective in reaching your business goals, but you’re not sure what changes to make? This Masterclass on Effective Website... read more
I’m really going to get on my soapbox, but you have to hear this. I see far too many people who have lost faith in themselves. They’ve been beaten down by disappointments, failure to reach goals and getting caught... read more
Unless you are a total stranger to blogging, you may already know the importance of comments. If you want to get more engaged and responsive visitors to your blog, blog comment marketing is something you should consider doing. At... read more
You’ve got a fantastic idea for a promotion and you’ve put together a great marketing campaign. There’s a landing page on your website, you’ve sent an email out and you’re working your social media network. But not much has... read more
Join the 1 Million Women SAVE Summit Wednesday, 14 December at Sydney Town Hall (483 George Street) 9am-11:30am for the 2012 Women’s Agenda. 1 Million Women will be highlighting the power to act that we all possess to fight... read more
I’m really going to get on my soapbox, but you have to hear this. I see far too many people who have lost faith in themselves. They’ve been beaten down by disappointments, failure to reach goals and getting caught... read more
