On 1st January my partner PJ and I made our way to the Sydney Botanic Gardens, iPads in hand, to spend some time doing our new year ritual of setting goals. On 1 January US time, Chris Brogan (co-author... read more
A brand advocate is a satisfied customer who promotes your brand for you. Think of brand advocates as unpaid marketing reps. In fact, brand advocates don’t even necessarily have to be customers; they may just be people who share... read more
I’ve done a lot of reading this year. I’m a bit of a business bookworm. When others are deep in novels, I’m scouring the (virtual) bookshelves for what’s new in business books. This year, in preparation for the BOOKED... read more
Nikki Steadman, CEO of Loci Solutions, specialises in helping businesses find effective and practical solutions to their property management accounting and reporting systems. Loci Solutions grew out of the desire to enhance the customer experience and system utilisation of... read more
Australian Businesswomen’s Network Growth Members are invited to attend the next quarterly Entrepreneurs’ Roundtable. This facilitated session is an opportunity for women to address and discuss business issues and to focus the direction of their business development. The Entrepreneurs’ Roundtables... read more
Recently, I ordered a book from a well known online book retailer and experienced a significant delay in delivery. Navigating their online customer service facility to find out what was happening was extremely frustrating and made me more irritated... read more
The HerBusiness Masterclasses are small-group sessions that focus on specific member issues and offer practical advice in a hands-on way. I was honoured to present the very first Masterclass in December 2011, focusing on how to use copywriting to improve... read more
HerBusiness Growth Members are invited to attend the next quarterly Entrepreneurs’ Roundtable. This facilitated session is an opportunity for women to address and discuss business issues and to focus the direction of their business development. The Entrepreneurs’ Roundtables are facilitated... read more
It seems that the clock has been put on high-speed and time before Christmas is moving at double speed. I know my list of things to do ‘before Christmas’ seems to be on the increase and, frankly, causing me... read more
Whether you want to keep up with what’s happening in your industry or collect feedback from your customers, social media makes it easy to conduct business research. Facebook now has an “Ask a Question” function, which makes it easy... read more
With the Festive Season festivities well and truly in full swing, and staff gearing up to take their annual leave, or prepare for your shut down period, now is the time to start thinking about and planning for any... read more
Why blog? The most obvious reason, for me, is to express thought leadership. What are you an expert at? Everyone has some expertise to share customers, which leads to being seen as a thought leader in that area. For... read more
