PR is more relevant now for small business than ever before.
Around 70% of the media content you see, hear or read comes from public and media relations material.
In this episode of Social Media for Small Business Digital Marketer we speak to Sharon Zeev Poole, the founder of Agent99 Public Relations. Agent99 is a well-established agency and has worked with high-profile brands like Warner Brothers. As guest speaker on our podcast this week, Sharon says social media is an important and cost-effective tool in the public relations toolkit.
Sharon says that all facets of the marketing team, from public relations to advertising agencies, should work together to provide a consistent brand message across all platforms.
Sharon also says PR professionals will always have an advantage over internal public relations strategies. This is because agencies already know how to hook and entertain media organisations.
Listen to this Social Media for Small Business interview with Sharon Zeev Poole to learn:
- How to do PR on a tight budget
- The importance of bloggers
- What to do when things go wrong
- Why PR is an important part of any social media strategy
Sharon Zeel Pool’s favourite social media platform is Facebook. She believes the platform is here to stay and truly transcends the ages more than any other social media site.
Mentioned in this episode:
This post was co-authored by Poppy Johnston. Poppy is currently completing a journalism internship at the Australian Businesswomen’s Network. She is studying Media and Communications at The University of Sydney.
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The music for the Social Media for Small Business Podcast was created by Caravan Records.