How to generate leads with LinkedIn

LinkedIn is known for its networking power, but in the right hands, it can also be a fantastic lead generator. In this episode of the Social Media for Small Business Podcast, Suzi Dafnis and Cat Matson interview Bonnie Power of Perfect BOOM, a business that helps small and medium-sized businesses harness the potential of LinkedIn, about how to use LinkedIn to generate leads. Listen in to hear more about: LinkedIn tools that help your ideal audience find you The biggest mistakes that small business owners make on LinkedIn Who uses LinkedIn the most Tips for effective, meaningful cold calling Developing relationships through LinkedIn Automated marketing tools Making content that stands out on LinkedIn’s news feed The importance of positioning yourself well