Google Analytics 101
You’ve probably got Google Analytics installed on your website, but have you ever wondered what the data means, and how you can use it to improve your website? Google Analytics is Googleās free web analytics tool which Ā can give... read more
54 – Pleasure and Pain: Is There Enough of It in Your Content?
Chrissy Amphlett, the legendary lead singer of the Australian ’80s rock band The Divinyls, famously sang, āIt’s a fine, fine line between pleasure and pain.ā And with your marketing content, this is SO true… Both of these emotional states... read more
Branding Across Social Media Channels
Have you simply signed up on Facebook, Pinterest, Google+, Twitter, crossed your fingers, and started to throw stuff on there to see which one will stick or gain some kind of traction? Every time you publish a tweet, a... read more
Monday Morning Member Spotlight with Jen Bishop
Monday Morning Member Spotlight with Jen Bishop Jen Bishop is a member of HerBusiness community who helps brands connect with potential customers who are looking for interior design and home improvement inspiration and advice, through her blog and social... read more
Innovation Through Technology
The world’s most successful businesses are harnessing the power of technology.Regardless of the size of your business, you too can use all the cool technology tools to generate leads, to communicate with clients, to fine-tune business proceeds and even... read more
49 ā Creating your customer experience by design not by default with Jason Friedman
Are you creating your customer experience by design or by default? Customer Experience expert, and CEO of CXFormula.com Jason Friedman has spent a lifetime creating amazing experiences, from theatrical exploits for the likes of Fleetwood Mac and Peter Gabriel;... read more
Pitch Anything – Winning the Deal
What does it take to pitch your ideas and win the deal? Oren Klaff’s unique S.T.R.O.N.G. Method, which he uses in pitches to get ahead of the competition and win the deal is the focus of his book Pitch... read more
48 ā How to turn your communication into a memorable work of art with Victoria Labalme
āHow can you communicate with impact?ā This is a question Strategic Performance Coach and Performing Artist Victoria Labalme has spent a lifetime exploring as sheās worked on stage and screen as an actor and also helped elite entrepreneurs, best-selling... read more
Facebook Power Strategies
Right now, Facebook is probably the number one social network that you could be using to market yourself. Perhaps you already have a Facebook page, but itās not driving bottom-line results. Let your customers and prospects know you exist... read more
Online Business Boosters
How to get powerful results with online communication… Boost your business and build your brand using smart marketing strategies. In this webinar Valerie Khoo discusses low-cost and no-cost tools and techniques that will help you do just that. When... read more
44 ā Reducing cart abandonment with smart content
According to research from the Baymard Institute, the average online shopping cart abandonment rate is 68.63% to be exact. And thatās across a variety of industries. So what that means for our listeners is that roughly 2 out of... read more
Business Budgeting Made Easy
If you’re operating your business without a budget, you may not be aware if you’re really moving forward. Money in the bank is not necessarily the sign of a healthy business. And while the idea of budgets may bring... read more