Hustle

Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn’t always lead to fulfilment. In fact, according to Gallup research, nearly 90 percent of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms?

You hustle.

Hustle: The Power to Change Your Life with Money, Meaning and Momentum – the authors provide strategies for making manageable tweaks and placing small bets on pursuits that propel you from who you are today to the person you’re destined to become.

Patrick Vlaskovits and Jonas Koffler are our guests on BOOKED for Lunch: Interviews with the World’s Leading Business Book Authors and Thinkers.

Listen to this webinar to learn about:

  • How to stay true to yourself and develop your full creative potential.
  • The 10-Minute Rule: Activate immediate focus and productivity and expand your talents while avoiding the narrow, paralysing trap of the 10,000 hours rule.
  • Create a Personal Opportunity Portfolio (POP): Build assets that replace your resume, increase your credibility, attract people, and put you in the role of opportunity regulator.
  • Master the Science of Luck: Capitalise on the four types of luck and never strike out.
  • Choose Your Own Adventure: Pursue four powerful career paths to own your future.
  • How to avoid the ‘mediocrity of meh’

Join us to learn what it takes to hustle in your heart — so that you’re doing work that moves you and fills you with enthusiasm and energy and to hustle in your head – to embrace risk and manufacture luck.

Comments from the audience:


“It was fantastic. Thank you so much, Suzi. I really loved the idea of not having to be perfect and feeling comfortable with being good enough (above mediocre!)” – Laura

“The authors were very engaging.” – Dajanna

“I refer to my brand new business as my ‘side hustle’ as I am still working for ‘The Man’ while I grow my business. So it was great to find a book that talks about business as a Hustle. I really like their analogies and metaphors because I process a lot of things this way. Off to buy the book and own my dreams.” – Maja

“Understanding that we don’t seek out happiness, but rather money, meaning and momentum.“ – Claire

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Event Details

  • Hustle
  • Price: $59 (Login for Premium Member Discount)
  • Speakers: Patrick Vlaskovits and Jonas Koffler
  • Venue: On-Demand

  • Buy Now

About the Guests

Patrick Vlaskovits, who arrived to California from Hungary at age 6, is an entrepreneur and the New York Times bestselling author of The Lean Entrepreneur. His writing has been featured in the Harvard Business Review and the Wall Street Journal, and he speaks at technology conferences nationally and internationally, including...

Jonas Koffler, raised across the US by academics and artists, is a creative media consultant, producer, writer, and entrepreneur. He advises internationally recognised thought leaders, TED speakers, and creative artists, helps organisations innovate, develops strategy and intellectual property for startups, billion-dollar companies, and nonprofit organisations alike, invests in new ventures,...

About the Book

Hustle: The Power to Change Your Life with Money, Meaning and Momentum
Hustle: The Power to Change Your Life with Money, Meaning and Momentum

Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn’t always lead to fulfilment. In fact, according to Gallup research, nearly 90 percent of people feel...

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