How To Turn Your Business Into A Lead Magnet


Registrations are now closed for this course. Sign up here to get updates when this course becomes available.


Your prospects have become more sophisticated and they are likely out there researching purchasing a product or service like yours right now. But instead of calling your office and asking for a brochure like they did in the old days, they are consulting online search engines like Google and Youtube, reading blog posts, downloading ebooks and getting the vital information that will influence their purchase decision without you! Making sure you get found by your prospects who are looking for valuable content via eBooks, Guides, Checklists, Webinars, Free Video Trainings, Quizzes etc is now not just a “nice to have”, it’s essential for all businesses. So, how do you create an effective lead magnet so you can boost your leads, your sales and your profile? Join marketing expert, Michelle Falzon of We Are Content for this FREE 3-Part Crash Course.

“How To Turn Your Business Into a Lead Magnet” is ideal for all small business owners, whether you are:

  • B2B or B2C
  • Selling products or services (lead magnets can work for both – let us show you how)
  • Just getting started or already established
  • Not sure your business lends itself to marketing this way (you might be surprised by the kinds of businesses making this strategy work)

The 3-Part Crash Course will cover:

  • What your options are when it comes to creating a lead magnet (it’s not all about ebooks!)
  • How to know what type of lead magnet is best for your target market
  • The process of creating and launching a lead magnet, from start to finish
  • A checklist of the technology, tools and strategies to use to create a lead magnet campaign (even if you’re on a shoestring budget)
  • How to promote your lead magnet (and why if you don’t have one, you are likely wasting your advertising dollars on platforms like Facebook)
  • What specific calls to action to use and how you can increase the number of people converting from lead to client
  • How to choose your topic and create great content, even if that’s not your strong suit
  • The three biggest mistakes people make when creating a lead magnet (and what to do to make sure that’s not you!)
  • Snazzy new strategies for using quizzes as lead magnets
  • Plus the fundamentals you need to know for a successful lead magnet strategy, even if you’ve never created one before.

Registrations are now closed for this course. Sign up here to get updates when this course becomes available.


What course graduates say about the Lead Magnet Course

“I can’t thank you enough for this course. It has been amazing for me and my team. We have really gone over everything and realised that a lot of our content has no conversion! We have been spreading ourselves across different avatars without realising it, so our message has been a little scrambled.” — Alison Vidotto, Push! Leadership

“Wow! Exceptional presentation. Lots of food for thought (and action). I am now confident to write and implement my lead magnet strategy. Thanks for the advice, it was definitely time well spent.” — Sharon Dair

One of the most useful videos I have ever participated in. Your next offering must be just as good! You’re a great example of what you are talking about, Michelle.”


Registrations are now closed for this course. Sign up here to get updates when this course becomes available.

Event Details

  • How To Turn Your Business Into A Lead Magnet
  • Speakers: Michelle Falzon
  • Venue: Registrations are now closed. Register to be notified of future events.

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