Content Sells

From: Suzi Dafnis
RE: Content Sells Master Course

** Enrolments for Content Sells are Now Closed. Get notified of Future Courses**

Here’s How You Can Attract, Convert and Keep Your Ideal Clients Using an Automated Marketing System That Works Over and Over Again…

Suzi Dafnis, CEO - HerBusinessDear Fellow Business Owner,

I’ve been in marketing for a long time… and every now and then, a strategy comes along that is truly revolutionary. It changes the way you do things and it produces results like nothing else has. And creating a lead magnet marketing system is one of those strategies.

And I speak from first-hand experience.

The lead magnet marketing systems we’ve implemented here at HerBusiness over the last two years have been game-changers – they’ve made a significant difference not only to our bottom line, but also to the number of people we can help and the impact we can make in the world.

And the great part is, much of the process is automated; so we’ve built a system that, on a daily basis, attracts and converts leads into sales… all without us having to re-invent the wheel every time.

Which is why I’m really thrilled to be able to offer the Content Sells Master Course to you today.

We’ve worked really hard to make this course extremely affordable for anyone wanting to get their marketing system up and running, or to revamp a system that is maybe not working as well as it could be.

And your presenter, Michelle Falzon, is someone I have known for a long time and I know she gets results for her clients. She’s produced dozens of lead magnet marketing systems resulting in tens of thousands of leads and sales for her clients.

In fact, HerBusiness’ most successful lead magnet system is one Michelle helped us to design.

So, I know you are in good hands.

This offer is genuinely limited in both the number of participants we can accept (due to the interactive nature of the Course) and the time it’s available (with enrolments closing at midnight, Tuesday, 2 May).

Go ahead and register for the Content Sells Master Course today, so we can hep you not only get more leads, but also turn those leads into sales!

Content Sells Course Overview & Dates – COURSE IS NOW OVER. Request information of future events.

Part 1
Matching Your Ideal Client with Your Ideal Offer — Finding Your Mountain
Thursday, 4 May
11.00am – 12.30pm AEST

This part is all about beginning with the end in mind. We “reverse engineer” from here. This is where most people go wrong – they start with their lead magnet and try to build a funnel from there. The key is to build your marketing system backwards from the ultimate goal you want to achieve.

  • Getting clear on WHAT is at the top of your mountain – Identifying WHAT you sell (your Ultimate Desired Conversation Activity).
  • Getting clear on WHO is going to climb your mountain – Including a process for creating a buyer persona (Avatar) for each of your ideal clients. This step is so important it is at the foundation of your entire marketing system and you’ll learn why.
  • Understanding your numbers – What is your goal in terms of sales (how many people need to climb this mountain)? Understanding “lifetime” value vs “transactional” value. An easy way to work out how much you can invest to attract people to your marketing system and calculate Return on Investment (ROI).

Part 2
How to Use a Marketing System to Get Your Ideal Client To Buy From You — Climbing the Mountain
Thursday, 11 May
11.00am – 12:30pm AEST

This part is all about creating your Marketing System – what is the best path to move your ideal client from the bottom of the mountain to the top?

  • Understanding funnels – The psychology of the funnel. Types of funnels. The power of “if”/”then.” Roughing out your funnel. What a marketing funnel looks like. The importance of Autoresponders. How much free content to give away? Why you need a plan for those who don’t make it all the way to the top (because they might one day).
  • The “Step 2 Secret” – The powerful strategy you can easily implement, right on the thank you page of your lead magnet and works for just about every business, whether you are selling a product or a service. Sample funnel diagram.
  • Marketing System Blueprint – The specific funnel blueprint that is getting results right now, whether you’re driving traffic from your own list, JV’s or paid media.

Part 3

Growing Your List With More of Your Ideal Clients — At the Foot of the Mountain
Thursday, 18 May
11.00am – 12:30pm AEST
This part is all about what you can do to encourage your ideal client to start the journey – how to craft a lead magnet offer that will not only get a high percentage of opt-ins, but will also pave the way for your ideal client to reach the top of the mountain.

  • Your lead magnet can’t be a 30 foot cliff – How to create a lead magnet offer that is the perfect first step for your ideal client and will position them, right from the start, to buy from you (and the big mistake most people make that turns people off).
  • Topic, Type and Trigger – The three Ts – how to name your lead magnet, choose the right type of lead magnet and what specific calls to action work best.

Why thinking laterally will get you more optins – Turning the “me” to “you” and truly getting to the heart of what kind of offer will work requires thinking laterally. Learn why the best way to sell is NOT selling and why you must start out with an “agnostic” mindset when it comes to presenting your product or service in your lead magnet.

Part 4

How to Attract More of Your Ideal Clients Into Your Marketing System — Traffic to the Mountain
Thursday, 25 May
11:00am – 12:30pm AEST
This part is all about how you get your ideal client to the mountain (promotion) and then nurture them through the “funnel”, the “bucket” and beyond (content marketing).

  • Your promotional “real estate” – Discover the difference between a “squeeze page” and your website and why knowing that one thing will dramatically boost your conversions. Plus, how (and when!) to use squeeze pages, web pages and pop ups to promote your offer.
  • Owned, Earned and Paid Promotion – Strategies for driving traffic to your marketing system from your blog, social media channels, JV partners, affiliates and paid advertising.
  • Marketing beyond the funnel – Not everyone will make it to the top of your mountain. Here’s how you can nurture those who don’t make it to the top (because they might one day!). Nurturing and list segmentation strategies you must know to keep your list healthy and your community thriving. Plus an overview of your ongoing content marketing calendar.



    • This is the BRAND NEW Offers that Sell 1-day workshop
  • COURSE PORTAL: 24/7 access to course instructor and fellow participants
    • Get online marketing mentoring for a whole month
  • BONUS Follow-up 90-Minute Implementation Session 
    • Check back in, ask more questions, get more support a month after the course.
  • TEMPLATES – these are incredible!
    • Client Avatar Template
    • Customer Interview Template
    • Marketing System Plan-On-A-Page
    • Template Course Exercises
    • Marketing Campaign Funnel Template

NOTE: All sessions will be recorded and made available to you to access as often as you like in the Course Portal area.

Here’s Exactly What You’ll Get Inside The Content Sells Master Course

  • 4 x 90 minute LIVE Interactive Course Modules.
  • Access to all Course Recordings for as often and as long as you want.
  • Course Work so you can make headway each week and have that work reviewed at the next session in the group setting.
  • Course templates and exercises so you can make headway each week
  • Bonus Course Portal with access to post questions and have them answered throughout November by your course presenter, Michelle Falzon.
  • Bonus Implementation Follow Up Call to re-convene and answer any questions, celebrate any wins and keep your marketing system momentum.
  • Bonus LIVE 1-day “Offers That Sell” Event Ticket (valued $997)
  • Sales Funnel template and examples that have produced hundreds of thousands of dollars income
  • Client Avatar Template – a step by step guide to creating your customer avatar for your ideal client
  • Customer Interview Template
  • Marketing System Plan on a Page Template


We’re so sure you are going to love this…

We’re also offering you a
30 Day Money-Back Guarantee

Simply complete this training, utilise all the resources and exercises, and if you’re not completely satisfied, let us know within 30 days and we will give you a 100%,
no-questions-asked refund – Totally Risk Free Investment!

I look forward to personally welcoming you into the Content Sells Master Course.

— Suzi Dafnis


Fabulous brain power in the room

Content Sells Live Testimonials


Event Details

  • Content Sells
  • Price: $597 (Login for Premium Member Discount)
  • Speakers: Michelle Falzon
  • Venue: LIVE Online Course PLUS 1-Day Live "Offers that Sell" Training Bonus

  • Buy Now

About the Guest

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...