With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms in the book The Art of Social Media.
They guide you through steps to build your foundation, amass your digital assets, optimise your profile, attract more followers, and effectively integrate social media and blogging.
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world.
“Whether you’re promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. With over 100 practical tips, tricks, and insights, our book provides a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms.
We will guide you through the steps of building your foundation, amassing your digital assets, going to market, optimising your profile, attracting more followers, and effectively integrating social media and blogging. For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, our book is full of tactics that have been proven to work in the real world.
Or as we like to say, “Great Stuff, No Fluff.”
— Guy Kawasaki and Peg Fitzpatrick
