Yvonne Collier of Maddison Training is passionate about people being able to stand up for themselves, especially when faced with workplace problems such as sexual harassment and bullying. When asked why she does what she does, Yvonne explained to us that “helping people with timid behaviours speak up, and those with aggressive behaviours tone it down and develop empathy,” is important; social skills in the workplace have positive results on the overall running of a business.
Maddison Training works with teams and individuals to help produce cooperation, greater unity, and clear communication for greater profit and productivity. Unhelpful behaviours, silos, and unconstructive conflict are transformed into improved communication, team spirit, and enthusiasm. Yvonne’s genuine approach and passion for her business plays a part in its ongoing success. Her seminars are successful because she confidently speaks about her passion and expertise, and most importantly, she believes in what she delivers.
“My favourite aspect of running my business is flexibility and freedom! Every day is different. There are challenges. However, the positives outweigh the negatives.”
Yvonne identifies people skills, communication skills and development skills as important areas of business.
Yvonne Collier’s advice for starting a business:
- Be very specific about your target market. Be able to identify and target specific people.
- Spend a certain amount of time doing sales/marketing for your business.
- Develop systems and strategies for your business.
Being a member of HerBusiness has provided Yvonne with great people, connections, and promotional opportunities… “HerBusiness BOOKED for Lunch author webinars [are] particularly valuable.”
“There is so much information out there in the world and on the net – HerBusiness brings the world’s best to you and your computer.”
