“One of my favourite business books is called The Intention Economy: When Customers Take Charge by Doc Searls. This book is for anyone who wants to understand where the future is around the Internet and the customer. It is a great book to read, absolutely mind-glowingly insightful. It’s not really a dull business book. Truly, I can’t do too many of those anymore.”
Catriona Wallace was interviewed as part of the Australian Businesswomen’s Network’s ‘My Favourite Business Book’ campaign, which showcases favourite business books of our community members and how those books have influenced their success. You can read more profiles here. And, for more information on you can connect, learn and grow your business, learn more about the benefits of membership.