Lorna Jane, Australia’s leading activewear label, has a massive online and social presence, with over 339,000 Facebook fans and 6,700 Twitter followers.
So how did Lorna Jane use technology to ensure business success?
A new eBook from the Australian Businesswomen’s Network profiles Lorna Jane Clarkson, sharing how she has used social media to forge new paths in business and how she thinks small businesses can leverage technology to their benefit.
“The main benefit is being able to connect directly with the Lorna Jane consumers. Our customers always come first, so Facebook is an invaluable medium to receive their feedback on anything from the fit of the products, to customer service, to their favourite Lorna Jane piece,” says Lorna.
Lorna also shares her favourite tech tools and what she considers to be the most important technology to business success. Read what Lorna Jane and other successful Australian women business owners had to say about their use of technology to innovate and forge business success. Download the free Innovation Secrets eBook now.
