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It is no secret that the media loves controversy, simply because sensationalism sells! It is therefore always a good idea to keep this in mind when generating your idea and composing your media release. A controversial news item is... read more
Riverina small business people, including those affected by recent natural disasters, can keep on track with tax and superannuation obligations with free and confidential one-on-one assistance visits in Griffith, Deniliquin and Wagga Wagga. ATO Tax Questions? An experienced advisor... read more
Not sure what to do with your website? Do you feel it’s just sitting there doing nothing? Never fear; I’m here to rescue you! Here are 7 tactics you can implement within the next 3 months that will turn... read more
Employees vs Contractors – is the difference really that clear? I have spent much time working with employers in recent years who engage contractors on a regular basis in their business to assist with both operational and core business... read more
Sometimes, things move very quickly in the world of social media. Just over a week ago, my co-host Cat Matson and I recorded an episode of Social Media for Small Business on the popular photo sharing application, Instagram. I’ve... read more
This week, I went to the AWS (Amazon Web Services) Lean Cloud event. At these events, I often find the examples are about startups with funding behind them and a team of programmers. You try to think about how... read more
I’m a fan of real-time communication. Synchronistic communication refers to live communication through social media.And, unlike a Facebook post or blog comments where someone can add a response that I will see later, synchronistic communications with social platforms allow... read more
No matter how many businesses I have worked with as a business consultant, whether it is a very small company or a large corporation, the business always seems to reflect the personality of its owner, CEO or leadership team.... read more
If Facebook Advertising is a targeted way to reach new customers, then what makes a Facebook advertisement effective? Join us on when Victoria Gibson, FB Ad Queen is our guest on the Masterclass: Creating Effective Facebook Ads. In this... read more
Starting your own business requires confidence and guts. You have to believe in yourself and put in the hard yards to make it all run smoothly. At some point you have to decide how you will reference your business.... read more
Tony Abbott has not generally been popular among women. His out of touch and sometimes patronising remarks in the past haven’t helped. In 2010 he famously used an ironing analogy to explain to the “the housewives of Australia” how... read more
Things change. Contracts come to an end, great TV shows get cancelled, your kids go to university. Hey, that’s life! But for a small business, placing your bets on a single resource means that any drop of change can... read more
