In this article, Lauri Lassila shares crucial SMS and MMS marketing tips and explains how to craft compelling offers. Create a Genuine Value Offering Your customers need to feel that they are getting something that others aren’t when... read more
Most businesses know the importance of making good hiring decisions, however it is unfortunate that not as many are aware of the importance of maintaining high staff retention rates, as well as the true costs of a high turnover... read more
Most businesses know the importance of making good hiring decisions, however it is unfortunate that not as many are aware of the importance of maintaining high staff retention rates, as well as the true costs of a high turnover... read more
Hello, my name is…. Imagine all the About pages you’ve ever read. Give them a name and a face, and attach each one to a body. Now put them in a room and imagine you’re going to network with... read more
Do you find your business goals lame and boring? Do you struggle to keep motivated to achieve them? Maybe it’s because they are not powerful enough for you. ‘Powerful’ is defined as having a strong emotional effect. Powerful goals... read more
Every working day is different for General Manager Anna Buddo from Hunters Hill Ryde Community Services. She says, “In any given day I may be called to calm a client with challenging behaviours and then be sitting in the... read more
Ted Turner, media mogul and founder of the cable news network CNN was well known for saying, “There are three secrets to success. Early to bed, early to rise, work like hell and publicise.” Okay, he didn’t actually say... read more
Young people who have just started earning won’t have retirement on their minds, but the truth is you’re never too young to start considering your saving options ahead of the day when you step back from full time work.... read more
From our bra-burning ancestors to the new breed of mum-trepreneurs taking the internet by storm, the role of a woman has changed dramatically over the past few decades. With increased earning potential, responsibility and the opportunity to be recognised... read more
Is your product or brand experience shareworthy? You’re lying on your favourite beach, great book in hand, waves crashing gently, calming the corporate soul with your significant other beside you. In a word, bliss. The book is great.... read more
Most of us know what the acronym or abbreviation WWW stands for, in today’s internet world it of course stands for the World Wide Web. I, however have another meaning for WWW – it means Women Without Wills. In... read more
Even when business is booming, it’s essential to keep innovating and foster a culture that embraces change and creativity. Processes that work just fine can become obsolete almost overnight due to competitive disruption. Aim to be the disruptor, not... read more
