I really like Jack Canfield’s suggestion of taking 100% responsibility. Even when things are seemingly not a result of your actions, you can take responsibility. “But what if it’s not my fault?” I hear you say. Well, you can... read more
Many companies respect the high-tech and consumer electronics industries that, as demand continues to build, come under intense time and cost pressure. In recent years, many financial and accounting sectors have latched onto the latest technologies to update their... read more
The buzz phrase for the modern productive small business is ’employee engagement.’ An engaged employee is one who is committed and enthusiastic about his or her work, and thus is prepared to put discretionary efforts to further the employer’s... read more
It’s obvious that a brand strategy sets the direction for company’s brand journey and yet not every company invests the time to create one. Imagine being in the driver’s seat of your car without a steering wheel. Imagine setting... read more
Is text message marketing an outdated medium, or is there a place for it in the future of mobile? According to Chuck Martin, author of The Third Screen: Marketing to Your Customers in a World Gone Mobile, “SMS is... read more
Starting a new business can be expensive. One of the main concerns small-business owners have is how to juggle costs and income – especially when you’re new and still finding your way. You can wonder just how long it’ll... read more
“Where there is no vision, the people perish.” –Proverbs 29:18 Imagine if Abraham Lincoln, Martin Luther King, Jr., or Mother Teresa of Calcutta had been unable to effectively communicate their vision. What a different world this would be. Great... read more
Whether you are just starting out a new business, or launching new products or services, you need to have a strong sales proposition. Maybe you need to draft a powerful sales letter, or perhaps you are trying to come up with... read more
If you want to get the employment relationship off to a good start, then there’s no substitute for a thorough and well-organised orientation. Just like any other relationship, the initial period is critical for developing a mutually successful employment... read more
Location-based engagement with businesses is an incredible (and incredibly powerful) aspect of mobile marketing. While there are great apps like foursquare, and Facebook Places that allow geographical ‘tagging’ of businesses in posts and photos, there are other ways to use... read more
I’ve seen a funny cartoon doing the rounds on Facebook that shows someone in the 1990s being thrilled to receive an email, while their friend is overwhelmed with a pile of snail mail. Then the same characters are reversed... read more
