Amanda MacLean believes in the capabilities of women. For years, she was perplexed and intrigued by the fact that women are not progressing to leadership positions to the extent they could, and should be. This was the foundation for starting her business, The Gravitas Project.
The Gravitas Project offers immersive leadership and mentoring programs for women in business that want to take their success to the next level. A woman that has already achieved a level of success but wants to achieve more and have a greater impact on the community around her is Amanda’s ideal client.
On running her business, this is what Amanda enjoys most:
“I love working with women, getting to know them, and being their trusted advisor. I enjoy when they come to me for support and encouragement. I love watching women step into their power.”
Amanda’s 3 Pieces of Advice She Would Give to Her Past-Self:
- Allow plenty of time to start your business – it takes time to build momentum. Give yourself time and flexibility for your business to get going.
- Focus on your strengths and leverage them into all aspects of your business – and bring in an expert to fill gaps in the areas you lack in.
- Believe in yourself – it’s YOUR business.
Amanda’s Tips for Other Business Owners:
- Always start with a plan – if you don’t have a road map, how will you know where you’re going and when you get there?
- Know your numbers – numbers are the driving force in your business and show you where to put further emphasis
- Keep records of everything – this will help you stay on track and stay focused
Amanda’s ideal business is one where she feels like she is making a difference and connecting deeply with the women she works with. She strives for her business to be one in which she can laugh with her clients and enjoy each one another’s company, but also work hard on achieving goals. She hopes to provide a large sense of trust, integrity, and support for her clients.
Amanda’s favourite entrepreneur is Oprah Winfrey. She believes that she displays the ability to create the work and the life you want, irrespective of upbringing, race, gender, or socioeconomic disadvantage. She admires her commitment to education. She also believes her spirit changed mainstream media and dismantled many taboos to allow self help, spirituality, and philanthropy to enter the mainstream conversation.
A problem that has been solved for Amanda by being a member of the HerBusiness Network:
“While I have an established, successful business, I also launched a new start-up venture last year. The HerBusiness Network is there for me at all stages of business – I can always find a podcast, a Masterclass, or just some sensible advice from other members, no matter what question, task, or issue I am facing.”
This post was authored by Allison Mullin. Allison is completing a journalism internship with HerBusiness. She studies editing, writing, and media at Florida State University in the United States.