4 Key Aspects to Getting Your Service Offering Right

Before you undertake an expensive marketing activity, you need to be able to articulate your service offering or value proposition. Know what you’re selling, what makes it different to the competitors, what pain points it alleviates for your prospective customers and why they want to buy it from you. If you can’t clearly state what you are selling and why someone should buy it then how can you expect your customers or your employees too?