Every time I’ve had a breakthrough in my business it’s been because of a new learning or insight. I’m an absolute believer in the power of learning and so I wanted to make sure you had access to FREE training resources you could dive right into. Because I know you want to stay informed, inspired and equipped to deal with all the changes and challenges that come your way as a business owner.

So, these “Freebies” are yours, as our gift. Enjoy! — Suzi Dafnis, CEO – HerBusiness

Free Cheat Sheets

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[FREE] The Connection Blueprint Template


Have you ever asked someone what they do… and then five minutes later, they’re still talking, but they haven’t really engaged your interest, they haven’t made a strong connection with you?

So, now your eyes are glazed over and you’re looking at how you can make a quick exit from this conversation.

When you don’t have a way to communicate what you do in terms of how you help others, you can lose the connection even before you’ve established it… throwing yourself right into ISOLATION.

You really want to be able to communicate your value in a way that instantly creates connection.

That’s why we created the Connection Statement™.

When you use this Connection Statement it makes your introductions work EVERY time… no confusion… No false starts and no re-explaining.

And, while at first this process might seem fairly straightforward, naturally embedded in the process, are four key elements that are going to form an important foundation for you.

So, let's get started.

And, remember to share YOUR Connection Statement in the free Get New Clients Facebook Group.

Here's to doing what you love,

Suzi Dafnis CEO, HerBusiness® and Creator of The Connection Blueprint™


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More Free Cheat Sheets

Lead Magnet Starter Guide

You’ve probably heard the term ‘lead magnet’ being thrown around …but what exactly does it mean? This guide details what lead magnets are, and why they are so crucial to your online presence. Learn about the most popular types of lead magnets, and how you can utilise these in order to become irresistible to your ideal client. Don’t spend time walking around in the dark; let a lead magnet light up your business today.
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Free eBooks

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Making It


REVEALED: The ONE THING Australia’s Top Businesswomen Do To Stay Focused and Successful What if you could find out the ONE THING that Australia’s top businesswomen do to focus and succeed? A 16-year-review of 160 of Australia’s most successful female entrepreneurs found that there was one attribute to success mentioned over and over again. Globally recognised business leaders such as Oprah Winfrey and Richard Branson all credit this ONE THING as being crucial for “making it” in business and in life. The “Making It” eBook is the missing piece of the puzzle between you and business success. Don’t just dream about the idea of ‘making it’; let those who have travelled the path before show you the way. Learn the one thing many of the Australian Businesswomen’s Hall of Fame inductees listed as being crucial to their success, and how to utilise this ‘one thing’ through tried and tested methods; so that you too can experience the success you deserve.
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More Free eBooks

5 Ways To Outsmart Imposter Syndrome and Create Your Dream Business

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Do you often “second guess” yourself, thinking others know more than you do? Have you sat in a meeting and NOT put forward your brilliant idea in case everyone in the room finds out you don’t “deserve” to be there? Ever felt “guilty” about your accomplishments and that they’d be taken away if anyone found out you “really” don’t know what you’re talking about? Chances are you’ve experienced Imposter Syndrome. And you’re NOT alone! Studies show that two-thirds of women have experienced Imposter Syndrome at work in the last 12-months. And it’s HOLDING US BACK! The good news is you CAN outsmart the Imposter Syndrome! This FREE Guide outlines the Top 5 Strategies used by Australia’s leading businesswomen to overcome Imposter Syndrome and create their dream businesses. Based on a study over the past 20 years interviewing successful women inducted into the Businesswomen’s Hall of Fame, this Guide shows 5 specific ways you can:
  • Boost your confidence, even in difficult situations
  • Stay aligned with your purpose and passion and still be successful
  • Take action that gets results, even if you feel uncomfortable or unsure

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Do I Have a Tipping Point Business?

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A Tipping Point is the moment when a series of small changes creates a BIG change. Things cross a threshold and move to a whole new level that’s COMPLETELY different to the way it was before. And, it usually happens quickly. Sometimes, in an instant. Like the moment water boils. Or when a flame ignites. And businesses have Tipping Points too.  
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Breaking Through

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We LOVE the Breaking Through eBook because it’s filled with relevant, real-world advice from some of Australia’s most amazing businesswomen. Breaking Through explores the surprising key habit that’s scientifically proven to lead to more breakthroughs and business success (and it’s often a bigger challenge for women to do than men). And the case studies featuring women from the Australian Businesswomen’s Hall of Fame are awesome! Discover the single most important habit you need to really break through in your business.
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Free Webinars

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Get New Clients Workshop


Get the 3-Step System for getting more clients faster, with less cost and without wasting your time.

Discover the MOST under-utilised way you can get more of your ideal clients for WAY less cost and hassle, right now. 

The goal of this workshop is simple:

To help you easily discover how to make the most of one of the fastest, lowest-cost ways you can get MORE clients now.  

In this workshop I’ll show you:

  • How to communicate the value of what you do so that you have a waitlist of people wanting to become your clients.
  • How to build your profile in an authentic way that has people know, like and trust you.
  • And, how to easily create momentum and flourish in your business, getting better and better results each year, working with your ideal clients and always having a steady flow of NEW customers.

Because getting more clients doesn't have to be hard… and expensive.

When you follow our three-part system, it’s going to immediately help you build a network that creates profits and surrounds you with interesting clients you want to work with.

Start getting MORE Clients and MORE Results & Rewards TODAY!

In this FREE Training You Will See How You Can EASILY:

  • Always have a waitlist of prospects ready to buy your product or service…
  • Clearly communicate your value, charge the prices you're worth and ask for the sale…
  • Have a rich and ready-made network of people who give you referrals and introduce you to awesome clients…
  • Get in front of more of your ideal clients and know EXACTLY what to say to win the sale...
  • Build your profile in an authentic way that has people know, like and trust you…
  • Clarify your message and find a way to communicate how awesome your product or service REALLY is, so you can show your point of difference...
  • Consistently get new clients… all WITHOUT spending a lot of money and without needing any high-tech equipment or expensive consultants…
  • Get a step-by-step process for creating a network of referrals, clients and advocates for your business…
  • Get the right support people around you...
  • Create a steady flow of qualified prospects for your business…v
  • Feel more comfortable and engaged talking about the value you can bring to others…
BONUS: Join the exclusive GET NEW CLIENTS Facebook Group for additional support
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More Free Webinars

How I Got Started Webinar

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Her Business

Life as a startup can be a roller-coaster ride. But, you don’t have to ride it alone. Thousands of Australians start businesses every day, for many different reasons. But, starting is just a small part of the journey. What does it take to make a great business? What challenges will you need to overcome and how do you stay true to your purpose in the face of difficulties? Plus, how can the right technology get your small business on the right track to success, faster?

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How to Find Your Ideal Mentor Webinar

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Freebies, Her Business

Are you experiencing any of these scenarios?
  • You’re finding your focus is split across what feels like too many areas, and it’s a challenge know what to prioritise.
  • You’re currently spending more time working IN your business, rather than working ON your business.
  • Your business is in a growth phase.
  • You don’t have a business plan and/or a clear vision and goals for your business.
  • You do have a business plan but it doesn’t reflect your vision, or you don’t really use it as a valuable tool for your business, other than keeping it in your drawer for your bank manager.
  • You’re at the stage where you need new connections and a bigger network.
  • You need help hiring, managing and growing your team.
  • You need more sales and customers.
  • You want to take your business to the next level, whether that be moving your fledgeling business out of the spare room in your house or making the leap from a small to medium-sized business.
  • Your financial systems are not keeping up with what you need, and you want to more effectively manage and understand your cash flow, balance sheet and profit/loss.
  • You’re feeling overwhelmed and isolated and could really do with the wise counsel of someone who’s already ‘been there and done that.’
Learn how you can follow the lead of people like Sir Richard Branson, Oprah Winfrey and 160 of Australia’s top business women, by finding a mentor to help you grow your business, get focused and achieve your vision.

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How to Succeed with Email Marketing Webinar

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Her Business

If your inbox is exploding with more emails than you can read, you’re not alone. That’s EXACTLY what your customers are experiencing too! So, how can you get your emails opened and, more importantly READ and CLICKED ON, when there are so many others competing for your ideal customer’s attention?

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