After a successful career writing about health and nutrition, wellness coach Jenny Boss decided to take her fascination with food a step further and retrain as a nutritionist. She completed her Masters in Human Nutrition and launched Jenny Boss Nutrition, a two-fold business that helps parents teach kids how to eat well and helps women in menopause lose weight.
“I’ve always loved food, have always been fascinated by nutrition and the vital role food has on our health, and wanted to share that knowledge.”
Before she took the plunge, Jenny wishes she had known these 3 things:
- Seek out a mentor, and surround yourself with people who know what it’s like to set up and run a business
- Know your market, so you can niche your business.
- The ride will be bumpy but hang in there.
For anyone else about to take that bumpy ride, these are Jenny’s three pieces of advice:
- Prioritise learning how to run a business.
- Be prepared to spend as much time or more on marketing your business than doing the work.
- Seek out cheerleaders to support your journey.
Jenny suggests that everyone getting their start in business get acquainted with planning, marketing, and money management skills, and that they learn how to back themselves.
Who’s Jenny’s favourite entrepreneur? Anita Roddick, founder of The Body Shop.
“Anita Roddick grew her business in a spectacular fashion but remained committed to environmental causes and human rights. She was one of the first to really embrace ethical consumerism.”
Jenny loves running her own business because she loves the freedom and she loves her work.
Why does Jenny love HerBusiness?
“It helps solve the isolation. As a sole trader working much of the time from home, it can get lonely, and it’s easy to get despondent if things aren’t progressing quickly. HerBusiness puts me in touch with like-minded business owners who can share their stories.
HerBusiness is a fantastic resource of business learning. Often, you don’t know what you don’t know, and the HerBusiness library of webinars, books, seminars, and Roundtables can meet that need.”
This post was authored by Sophie Grosserode. Sophie is completing a journalism internship at HerBusiness. She studies journalism and media at the University of Tennessee in the United States.